Revolutions start with a compelling story. These stories allow us to imagine the ways in which our lives — or industries — will transform.Much has been written about the alluring promises of the Fourth Industrial Revolution. Tools such as smart sensors, artificial intelligence (AI), virtual reality, and cloud-computing offer potential that at times seems like something out of a science fiction movie. Pharma, while known for being slow to adopt change, has real problems that need solving — rising cost pressures, the manufacturing complexities of new classes of therapies, unrelenting regulatory demands — and digitalization has put forth many possible solutions.But…
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