The Blockchain Boom

How the emerging technology could be pharma's savior from costly regulations and counterfeit drugs.

By Meagan Parrish, Senior Editor

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The next revolution in digital technology likely belongs to blockchain. It’s already been a game-changing disrupter in the financial industry, where blockchain has allowed for the creation and rise of cryptocurrencies — a digital form of payment that allows users to exchange funds without a central bank.

Now it’s knocking on the door of the pharmaceutical world and offering a way to tackle expensive track and trace regulations and fight one of the industry’s most pressing issues: counterfeit drugs.

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The World Health Organization estimates that fake drugs contribute to the deaths of at least one million people worldwide. The scourge of counterfeit drugs is not only deadly, it erodes people’s trust in pharmaceuticals, and, according to the World Customs Organization, costs the industry an estimated $75-$200 billion every year.

To help tighten and secure the pharma supply chain, the U.S. Food and Drug Administration unveiled the Drug Supply Chain Security Act (DSCSA) in 2013, which requires companies to create a system that electronically documents the journey of products from the manufacturing floor to the pharmacy. As the law stands, the deadline to fully implement the new rules is 2023.

The pressure is on companies to adopt some sort of digital solution to track its products — and more eyes are turning to blockchain as a potential answer.

Ready for Takeoff

For years, blockchain was synonymous with bitcoin, the most commonly traded cryptocurrency in the world. Although they are not one and the same, blockchain is the backbone that allows cryptocurrencies like bitcoin to be securely transferred.

Basically, the technology tracks the trading activity of a product in linked “blocks” that are recorded in a chronological “chain.” Each party involved in the movement of the product is able to track and view its status, but they can’t change any of the history. Once an activity has been recorded, no party can go back and amend it. This transparency promotes trust among the parties involved in the movement of that product.

Because of its ability to track transactions, blockchain is also a natural fit for shoring up supply chain security in the pharma world, which is becoming increasingly complex. In a manufacturing setting, the idea is to use blockchain by assigning goods a unique ID once they are packaged in the plant, then documenting the product as it changes hands with the transportation company, then documenting it again as it is loaded onto a pallet at a shipping dock, etc. until it arrives at its final destination.

Implementing this technology among so many stakeholders will require widespread adoption across the supply chain. And this complexity is partly why blockchain technology is yet to be fully developed. Yet, blockchain has successfully worked as the backbone for bitcoin for nine years, and industry experts estimate that in just a few years, blockchain will be the go-to supply chain solution.

Mark Toohey, CEO of TBSx3, a startup focused on implementing blockchain-based solutions in several industries, compared the progress of the technology to the development of aviation.

“Bitcoin proved that humans were capable of flight,” he says. “Now we’re in the biplane era and we’re going to keep building it until we’re in the jet age. There are many layers and tools to build, but it will happen.”

Screen Shot 2018 04 12 at 2.30.34 PMThe company, which stands for “to be sure, times three” has developed a solution that will provide three layers of protection for products that are changing hands: encryption of a unique ID for each package; an integrated and fully auditable track and trace solution that monitors movement of the goods from the production line to the store shelf; and blockchain’s “no double spend” feature which means each ID is unique. The standard business practice for counterfeiters is to copy a unique item (including any associated ID) a vast number of times. If the copied ID can only be validly sold once then the copies are rendered commercially useless. This, according to Toohey, will help destroy the market for fake drugs.

Toohey says he became interested in the promise of the technology after surviving cancer with the help of chemotherapy and finding out that there have been instances, even in U.S. hospitals, when patients have received fake chemo.

“[That] was a turning point,” he explains. “I said, ‘Now I know that’s what I want to do with the rest of my working career.’”

TBSx3 is ready to roll out its blockchain solution, and the company has already scored major partnerships with several key participants such as some of the biggest names in the freight shipping business, including DB Schenker and DP World Australia. TBSx3 is also in the process of working with several major pharmaceutical companies to set up trials. Toohey says he envisions that in the pharma industry, drugmakers will be the “brand owners” or investors into the solution, but then it will be available as a free application for mobile and other devices and easily implemented throughout the supply chain.

The Regulatory Fix

While TBSx3 is working on a major rollout, a California-based startup called Chronicled plans to begin trialing a new solution this summer that it calls a “baby-step” toward fully integrated blockchain.

Called MediLedger, Susanna Somerville, head of Pharma Solutions at Chronicled, describes the solution as a sort of digital phonebook that will allow users to check the authenticity of serial numbers on drugs as they move through the supply chain. It will also allow wholesalers to quickly communicate with the manufacturer on all returned product intended for resale, and allow them to comply with the law while delivering sub-second verification. 

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