No-Compromise APIs

Hyderabad-based API provider Neuland Labs sheds the stigma of Indian manufacturers by building stringent quality control into every process

By Karen Langhauser, Chief Content Director

1 of 2 < 1 | 2 View on one page

Neuland Lab’s core business and operational expertise for more than 30 years has been the manufacturing of Active Pharmaceutical Ingredients (APIs) for the generic market as well as APIs for custom manufacturing. During that time, Neuland has become a reliable source in the pharmaceutical industry, boasting more than 400 DMFs worldwide, with 45 of those filed with the U.S. FDA.

One of the very first Indian contract manufacturers to be inspected by the U.S. FDA, back in 1997, Neuland now has two U.S. FDA- and EU GMP-compliant manufacturing facilities — one in Bonthapally and one in Pashamylaram (45,000m² and 38,000m², respectively), as well as a state-of-the-art R&D facility, with the collective ability to produce more than 75 different APIs across 10 diverse therapeutic areas. Between the two facilities, the company also has also received certifications from Japan’s PMDA, Australia’s TGA, Brazil’s ANVISA, Mexico’s COFEPRIS and South Korea’s KFDA.

Contributing to its success is Neuland’s custom project management system known as “Neuland GuarD.” Neuland’s project planning is done using the principles of Critical Chain Project Management (CCPM). Pioneered by business management guru Eliyahu Moshe Goldratt in 1997, CCPM was developed in order to overcome the common delays and excess costs that plague traditional project management. Oftentimes in traditional project planning, excess time is built into the plan “just in case.” This “safety-time” tends to encourage procrastination, delays and multi-tasking. CCPM recommends that task estimates are cut to half the length of a “normal” duration.

Additionally, “buffers” are allocated to manage the impact of variation and uncertainty around projects. Resources are encouraged to focus on the task at hand to complete it and hand it off to the next person or group, with the objective of eliminating non-productive multitasking.

Upon receiving an order or contract from the client, Neuland plans by dividing the project into several meaningful tasks. Each project is assigned a PhD-level team leader and all the tasks are allocated to specific task managers with mapping to specific resources (lab space, chemicals, financial budget, etc.) Using the principles of CCPM, the buffers are allocated at the end of the project, rather than the end of each task, which encourages each task manager to complete their tasks as soon as possible.

Neuland’s GuarD allows Neuland project members as well as clients to log in at any time to check the current status of their project, promising 100 percent transparency.


As global pharma companies continue to look for ways to reduce both manufacturing and infrastructure costs, outsourcing to countries such as India and China is on the rise. In fact, Research and Markets analysts forecasted the API market in India to grow at a CAGR of 10.76 percent over the period 2014-2019.

However, several incidents in recent years have created an atmosphere of mistrust of drug products from India, particularly in regards to drug quality. Neuland Labs looks to separate itself from this pack. With 99 percent of its products going to the most highly regulated pharmaceutical markets in the world — Europe, U.S. and Japan — regulatory compliance is imperative if Neuland wants to compete on these high-stakes stages.

“In terms of quality, we are a non-compromising organization,” says Pradeep Kumar Jain, head of manufacturing operations at Neuland Labs. True to its word, Neuland Labs has not received a single critical observation from any regulatory or customer audit.

Neuland describes its company and all employees as “compliance-obsessed,” continuously monitoring adherence to cGMP guidelines [ICH (Q7)] as well as the various requirements of FDA, ICH, EMEA and EDQM at both manufacturing facilities.

“Our strategic focus is faster delivery and consistent quality for our customers, and we are constantly looking for ways to improve both,” says Pradeep.

API delivery, of course, is critical to the drug-development timeline. Delays in API delivery can lead to missed regulatory deadlines and serious financial repercussions.

“To make the delivery as per customer demand, we continuously monitor due date performance (DDP) product-wise and ‘Black’ orders weekly. This monitoring directs our efforts to meet the customer demand. Additionally, we have a dedicated team of engineers working continuously to reduce the touch time of products using new technology implementation in operations,” says Pradeep.

Neuland monitors the age of customer orders using a color system. Any customer order which crosses the due date of delivery is labeled a “Black” order. Efforts are made to expedite the process according to category color.


1 of 2 < 1 | 2 View on one page
Show Comments
Hide Comments

Join the discussion

We welcome your thoughtful comments.
All comments will display your user name.

Want to participate in the discussion?

Register for free

Log in for complete access.


No one has commented on this page yet.

RSS feed for comments on this page | RSS feed for all comments