During the racketeering trial for Insys Therapeutics founder, federal prosecutors shared a five-minute in-house rap video that they say was designed to motivate employees to push sales of a highly addictive fentanyl spray.
John Kapoor, founder of Arizona-based Insys Therapeutics, is currently on trial in US District Court in Boston, along with four former company executives, on charges that they paid bribes and kickbacks to physicians in a nationwide racketeering conspiracy.
The rap video, which is about persuading doctors to prescribe higher doses of Insys’s liquid opioid, Subsys, features the company’s vice president of marketing, Alec Burlakoff, dressed as a giant prescription bottle. Lyrics include: "I love titrations. Yeah, that's not a problem. I got new patients, and I got a lot of 'em. If you want to be great, listen to my voice. You can be great, but it's your choice," the salesmen in the video rapped.
Read the Bloomberg coverage and watch the video