Sun Pharma Expands OTC Biz with Dermatology
Source: Economic Times
Jun 10, 2016
Sun Pharmaceutical is seeking to expand its over-the-counter business by entering into the dermatology segment with the launch of a sunscreen product.
Sun announced the launch of its sunscreen brand, Suncros, as the company focuses on dermatology as the fourth engine of growth for its OTC business. Currently marketed as a branded prescription product, Sun will now offer select variants of Suncros directly to consumers.
CEO Abhay Gandhi is looking to grow Sun's domestic consumer healthcare business by up to 25% this year, led by a renewed marketing push on some older brands.
Read the ET coverage
Join the discussion
We welcome your thoughtful comments.
All comments will display your user name.
Comments
No one has commented on this page yet.
RSS feed for comments on this page | RSS feed for all comments