Sun Pharmaceutical is seeking to expand its over-the-counter business by entering into the dermatology segment with the launch of a sunscreen product.
Sun announced the launch of its sunscreen brand, Suncros, as the company focuses on dermatology as the fourth engine of growth for its OTC business. Currently marketed as a branded prescription product, Sun will now offer select variants of Suncros directly to consumers.
CEO Abhay Gandhi is looking to grow Sun's domestic consumer healthcare business by up to 25% this year, led by a renewed marketing push on some older brands.
Read the ET coverage