Pharma is Keeping up with the Kardashians

Jul 23, 2015

Pregnant celebrity Kim Kardashian has struck an endorsement deal with Duchesnay USA, promoting the morning sickness drug, Diclegis.

Approved by the U.S. FDA in April 2013, Diclegis is currently the only FDA-approved drug for the indication of nausea and vomiting in pregnancy.

Kardashian's promotional Instagram post met with criticism due to the fact that while most countries ban any direct-to-consumer drug advertisements (including celebrity endorsements) the practice has become a prominent part of American culture.

Duchesnay released a press statement expressing its "appreciation and well wishes to global celebrity Kim Kardashian" shortly after her Instagram post. Read the company press release