J&J updates logo, rebrands Janssen

Sept. 15, 2023

Johnson & Johnson has unveiled a brand update that includes a new company logo and a new name for its Janssen unit.

Moving forward, the company’s two segments will be more connected to the J&J brand. The pharma giant said that "over time," Janssen, its pharma segment, will be named Johnson & Johnson Innovative Medicine. The medical technology segment, which was renamed Johnson & Johnson MedTech just over a year ago, will stick with the name.

Janssen, which started as an independent research lab in Belgium in 1953, was named by its founder, Dr. Paul Janssen. The lab was acquired by J&J in 1961.

J&J's new corporate brand identity will involve a new logo, colors, and font, which will be rolled out across all company materials, product packaging, and branding assets over time. The original script logo is 136-years old and is based off the handwritten signature of James Wood Johnson, the company's co-founder.

It's been a summer full of change for the historic company who just last month completed the spinoff of its consumer health brand into a new independent company named Kenvue.