MediaBrains and Pharmaceutical Manufacturing Launch New Pre-Show Marketing Tool for INTERPHEX

Feb. 17, 2015

Pharmaceutical Manufacturing magazine and MediaBrains Inc., a leading online business advertising network, today announced the premiere of a new trade show marketing tool, PharmaManufacturing Exhibitor Spotlight for INTERPHEX.

The mobile-optimized PharmaManufacturing Exhibitor Spotlight for INTERPHEX showcases elite companies in the pharmaceutical manufacturing industry, maximizing pre-show exposure for exhibitors. Heavily promoted through print, Web, email and e-newsletters, exhibitors featured in the Spotlight promote their brand, products and presence at INTERPHEX to show attendees as well as the extensive Pharmaceutical Manufacturing audience.

Visitors to can find exhibitors by industry category or company name and view exhibitors’ Spotlight page, including contact phone number, website link and booth information. Exhibitor profile pages also provide opportunities for attendees to preview products, locate booth numbers, watch video demonstrations and set appointments with exhibitors in advance of the show
“The PharmaManufacturing Exhibitor Spotlight for INTERPHEX is an excellent platform for us to promote INTERPHEX exhibitors to our print and online audience.” remarked Tonia Becker, Pharmaceutical Manufacturing’s Publisher. “This new research tool helps our readers plan their show experience and make the most of their time at the show.”

Suzanne Zapfel, MediaBrains’ President commented “Trade shows are a big investment and exhibitors need to maximize their return on that investment. MediaBrains is pleased to partner with industry-leading publishers to bring a new tool to the trade show arena that promotes vendor presence, drives booth traffic and helps boost ROI for exhibitors.”