Wondering which publication pharma's favorite whistleblower is moving to? Ed Silverman had the inside scoop at Pharmalot (and John Mack put the pieces together): Rost will assume leadership of the Brandweek NRX blog, replacing journalist Jim Edwards, senior editor of Brandweek magazine on that blog. Here's the story. As Ed points out, it may set an interesting (and what some 'content providers' working in the media may find frightening) precedent: a blogger hired by a mainstream media company to replace a journalist blogger.
-AMS
