How did we ever live without DVD's and the "movie behind the movie" clips? Pfizer recently publicized a behind-the-scenes look at how it filmed its recent controversial public service ad, aimed at stopping online counterfeit drug sales.
Now Click here to watch the film behind the film.
Do hope the actor was well paid for this work....yeah, sure it was a rubber model but a very realistic one.
More evidence that drug companies are becoming increasingly savvy about using Web 2.0 tools, YouTube and viral video. (Now if only something more interesting could be done with PharmaTV)
AMS
