For incredulous boomers, who can't believe that it is actually happening to them, Sanofi's Dermik Labs has launched
a new web site to explain the how and why of facial aging (and, of course, which helpful products to buy to hide the ravages of time, and, when all else fails, which procedures to schedule to help postpone the inevitable). Now, if they'd only used a more general term like AgingWell, or a term other than Beauty, they could have openly tapped into the huge and growing male vanity market, too.