One of the reasons why blogging may be so addictive is because it is immediately responsive (anyone who has worked with, and been frustrated by, a Content Management System will know what I'm talking about...it can take 15 minutes to post a simple item on a typical enterprise CMS----forget about a multimedia file, graphics, etc.---where it takes 5 minutes or less on a blog, and you can see the results almost immediately). Looking at web visitor trends is also interesting. I love hyperlinked information when I visit web sites, but find that a lot of blog visitors don't bother clicking on the embedded links. Today, I was very surprised to learn that, for the last few days, people have reached my plain vanilla-looking site by typing in "hunk" or "hunk of the day." All of which has, apparently, led them to Dr. Peter Rost, M.D. and former model, who, after the brief hiatus mentioned previously, has confessed to blog addiction, resumed blogging and may be heading back to the pharma track. He has been speaking at a pharma marketing conference in Sweden and shares a mini travelogue on his blog. Perhaps he'll be welcomed back to the "pharma" fold one day? Here's the (somewhat snippy) post that those in search of the elusive "hunk of the day" reached, with only one photo but here's the original source . Back to work now. See you next week.