Unique pharma art contest crowns its first winner

Sept. 25, 2019
ACG Group, an integrated pharma manufacturing solutions company, has awarded the first-ever winner to its “Art in a Capsule” competition.

 The winner of the $5,000 grand prize was Ajay Kumar Mattewada, whose diminutive depiction of an India military cavalryman stood out from the pea-sized pack.

Launched in April, the contest solicited submissions of “miniature masterpieces” of art that are small enough to fit into one of the company’s signature capsules.

ACG received more than 80 tiny entries from around the world, including 30 from the company’s home country of India, more than 30 from the U.S., 25 from Europe and four from Latin America.

The contest judges considered the execution, concept and “wow factor” in each submission. Ultimately, a tiny statue depicting an India military cavalryman from Ajay Kumar Mattewada took home the $5,000 grand prize. The 2nd and 3rd place winners received $3,000 and $2,000 respectively.

In addition to the prizes, the contest also provided a unique opportunity to explore how art and pharma can come together — a mission in line with the interests of ACG’s founders, who are considered to be some of the most prolific connoisseurs of art in India.

The company’s CMO, Pete Neve heralded the contest a success, saying in a press release, “We are quite happy to see the response to our ‘Art in a Capsule’ competition from across the world. It has garnered attention from promising artists, and we were inspired by how each entrant painstakingly labored over the project, displaying not only talent but also drive and passion.”