The Independent Drug Service Project: Countering Sales Reps at the Doctors’ Office

Feb. 27, 2007
A new group  aims to provide some counterbalance to pharma sales rep pitches.  But one question:  When  do they provide this information (I'm picturing an overworked pediatrician with six screaming cases of otitis media in his or her waiting room---when would they find the time to listen to them?  )
A new group  aims to provide some counterbalance to pharma sales rep pitches.  But one question:  When  do they provide this information (I'm picturing an overworked pediatrician with six screaming cases of otitis media in his or her waiting room---when would they find the time to listen to them?  )

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