A new article by Mitul Desai in the Georgetown Journal of International Affairs (warning: article had appeared on Black Enterprise web site but LINK is no longer active)discusses India's reaction to the new patent regime, and what it can teach the global pharmaceutical industry. He argues that the industry must:
- understand global resentment towards intellectual property laws
- examine the history of pharmaceutical companies and patent laws in India to understand how they shaped public opinion
- acknowledge the importance of public relations strategies and a global outlook.