No one is tracking pharma's social media presence better than WhyDotPharma, and the site/blog has done a nice review of which pharma companies are Twittering the most (Amgen, Boehringer, JNJ, Genentech), and how they're doing it. Some companies are using Twitter to establish a presence and get the word out on corporate news and policies, while others are using Twitter to follow and see what's being said about themselves and the industry. Here is the review of the current Pharma Twittersphere.
--PWT
@PharmaMfg
@PaulThomasPharm
