eBook: Profitability in the New Pharma Landscape


Even though the pharmaceutical industry is approaching what most analysts say is the tail end of the patent cliff tumble, the industry is still under pressure to develop strategies to stay profitable in what looks to be a new, non-blockbuster-reliant era.

In this ebook, you will learn:

• Strategies employed by branded pharma to stay profitable
• How pharma companies are tapping into the capabilities of Product Lifecycle Management tools
• How manufacturers' innovation strategy is streamlining an increasingly complex manufacturing system
• Results of the 2016 Reader Career & Salary Satisfaction survey

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