Brandjacking Index: Online Risks in Pharmaceutical Market


Buying drugs online continues to be fraught with fraudsters and continues to be popular because of the high demand for inexpensive medicines. While tracking six different drug brands in July 2009, four of which were patented, MarkMonitor observed continued growth in the online market for pharmaceuticals including high levels of traffic to suspicious online pharmacies and increased numbers of listings for pharmaceuticals on B2B exchange sites.