Generic Pill Appearance Affects Patient Compliance

Source: Annals of Internal Medicone

Jul 15, 2014

A recent study published in the Annals of Internal Medicine found that variation in the appearance of generic pills is associated with nonpersistent use of these essential drugs among heart attack patients.

Researchers studied more than 11,000 patients who had a heart attack and were placed on generic prescriptions to determine whether nonpersistent use of generic drugs is associated with the variation in drug color or shape.

The odds of nonpersistence in case patients increased by 34% after a change in pill color and 66% after a change in pill shape.

Access the research here (registration required for full details)

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