Merck Rates Highest in Physician Interactions

At a time when many doctors are barring access to pharma reps, a n August TNS Healthcare survey of 286 physicians just reported on by Marketing Vox found that 40% of doctors surveyed see an improvement in pharma sales interactions, with Merck's sales team leading the pack.   Improvement was seen in web-based physician education and outreach, and 60% of physicians surveyed said that pharma-sponsored physician education was useful to them.  Only 30% found corporate reputation to be critical, although those who found it important said it was one of the most important factors. (Lunch quality and critiques of medical conference venues were left out of the survey questionnaire) AMS