I confess that I feel a bit angry that over 60,000 highly trained people in the industry lost their positions last year, during one of the worst recessions in recent history.
Career advisors are out there dispensing conflicting and confusing information. A lot of if just doesn’t seem to be helpful. And they’re getting paid, often handsomely, for their advice.
Never mind the companies that sell cold-calling lists, which some desperate job seekers have paid thousands of dollars for. In this case, we just sigh"Caveat emptor. " Never mind the companies that will help you tape a personal ad for public outreach TV.
Or even the outplacement firms that charge a nice fee to teach cold calling. I’m sure that technique works… thousands of voicemail dead-ends later.
But some ofthe “guerilla” career consultants suggest personal branding techniques such as the following:
- Discover the company’s pain points during a job interview, then send a followup in which you solve at least one of these problems, gratis
Some naïve questions.
Even more irritating is all the buzz about USP’s, or Ultimate Sales Propositions----aka elevator speeches. The uber-marketer who coined the term “guerilla marketing” has reportedly suggested that they be seven words long. He must know what he’s talking about. But how does that work for anyone in a highly technical or scientific field?
One consultant suggests the following line. “I’m in the happiness business.” Would she really say that to a total stranger?Has anyone out there ever used these techniques and found them useful?