Print pageHome » Novartis CEO Says Massive Blockbuster Drugs Are Over
Novartis CEO Says Massive Blockbuster Drugs Are Over
PharmaManufacturing.com
03/05/2013
By Max Nisen/Business Insider War Room
The business model for large pharmaceutical companies hasn't changed for decades. Now, many blockbusters are losing patent protection, huge companies are losing billions in sales to generic competitors, and despite massive research spending, have few new drugs that look like they will replace ones with expiring patents. Read the full story
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