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Multimedia Coverage at a Heartbeat

By Michele Vaccarello, Managing Editor, Digital Media

PharmaManufacturing.com

I remember watching Sandra Bullock’s 1995 psychological thriller, “The Net,” and being terrified of the Internet revolution. I had convinced myself that only government special agents should have Internet capabilities, and if “the Net” ever went completely public, we would all be in serious trouble.

But the Internet age has now become a social norm. We’ve all learned to count on the ability to share information and experiences on the Net, in a heartbeat. The power of the Net to communicate globally is unmatched, whether you are in Mumbai checking email at an Internet kiosk or at the Magic Kingdom Business Center surfing the web while your children fly Space Mountain for the 37th time.

As we strive to improve our digital media capabilities, with the help of Scott Babcock, our trusty multimedia producer, our editors were able to get video interviews, articles and product information from the 2008 IFPAC show in Baltimore to readers almost immediately.

Through “the Net” we were able to deliver same-day video coverage to your virtual mailbox including:

• FDA Deputy Commissioner Dr. Janet Woodcock on Quality by Design
• NIPTE Executive Director Prabir Basu on Why Industry Must Change
• DSM Pharmaceuticals’ Bir Gujral and C. Freeman Stanfield on PAT and QbD
• Duquesne University Professor Carl Anderson on PAT
• Malvern’s Chief Technology Officer Neil Lewis on chemical imaging
• NIR and Mammalian Cell Culture Growth: Perspectives from Robert Mattes
• PAT Validation and Audits: An Interview with S2I’s Bruce Buchanan
• Open Standards for Data Access and Management with ABB’s Thomas Buijis

You can also find web-exclusive IFPAC articles such as:

• FDA’s Famulare: ICH Q-10 to Crystallize PAT’s Benefits
• Quality by Design in the Design Space: Examples from Novartis and Merck
• Quality by Re-Design or Reverse QbD?
• Walter Henslee, former Dow scientist and editor of JPAC on The Human Element and Process Analyzers

As nice as it would be to jet around the world for trade shows, conferences and meetings, we know you are busy. We’ll bring you full coverage of “all the places we’ll go” in the future on our site as well as on our blog, OnPharma.

Make sure to sign up for our newsletters — if you haven’t already — to be included on any special daily newsletters from trade shows. RSS feeds are also a great way to be alerted to new web material without spending hours clicking around. We are always looking for new content ideas and ways to improve the site.

Feel free to send us a quick email letting us know how your Web user experience is going. We want to bring you as much information as quickly as we can to help in your daily professions. The Net makes it possible… with or without Sandra Bullock.